Are you a real MUSIC fan if you don’t buy Jony Ive’s $60,000 turntable LINN LP 12-50?

LP12-50_Badge-Focus
LP12-50_Badge-Focus

You like his iMac, his iPhone, and his iPad. You are satisfied with the way he says “everything” [sic]. You are interested in paper. Are you ready for a $60,000 turntable? Linn will only produce 250 of these Handcrafted Investors, so you better make up your mind quickly.
A record holder doesn’t seem to be the reason Jony Ive’s post-Apple career continued, but neither does that seem to be particularly true of Jony Ive’s post-Apple career. And he has more power. Apple’s longtime designer doesn’t seem broke, so who can blame him for having a little fun? Ive and his company LoveFrom created the Sondek LP12-50, a clear labor of love for all concerned, to mark the 50th anniversary of Linn’s iconic Sondek LP12 turntable. Introduced in 1972, the original version was itself a limited project, but Ive and the team came to a conclusion. Gone is the 70s-style wooden design, and in its place is clean, with lines you’d expect from the man who helped bring the iPod into the world.

Lp12-50-Product_Natural_50
Lp12-50-Product_Natural_50

“It’s a widely recognized and respected icon, and just because its design elements are known doesn’t mean it’s necessarily good,” Ive told Fortune. “It’s easy to think it can’t be bettered, especially when you have an iconic brand and a culture like that. And this is a particular problem that it is difficult to evaluate the product. “

Imagine if Paul McCartney called you and asked you to cover “Yesterday”. How close is it to the original? In this case, certain elements of the suspension subframe system must be put in place to maintain the sound signature. LoveFrom’s challenge is to successfully paint lines in a new way.
Of course, there are some changes to the machines to keep up. “The acoustic improvements are achieved with Linn’s all-new Bedrokā„¢ plinth technology,” says Linn. It is made of orthogonal layers of beech wood under extreme pressure to create a completely new, sturdy, and bulky document. As a result, very dense wood has poor feedback and provides the best accommodation for a turntable. “

The turntable is expected to ship between August this year and March next year.

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